In Geneva and back

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Colors! Here they are, the first variants of the ochs und junior tinta

They’ve just come back from dial specialists Cador, and Ludwig Oechslin has grabbed for himself the dark green dial with the luminous green indices for his due ore  –  Lucas was given just an hour to do the swap-over, and right now (Jan 19, 2011 – 12.27 p.m.) the design brains behind ochs und junior is pacing the exhibition halls of the Geneva SIHH wearing his due ore tinta. Fabrizio, Embassy’s stylish Italian salesman is wearing a dark-blue version with orange indices on a brown leather strap. It looks very cool…

My watch of choice at the SIHH for the past two days has also been the due ore tinta, but mine has a grey-blue dial. Other than us, no one at the fair is offering color that we could see. We’ve established a niche market! We loved Panerai’s bronze watch that’s designed to patinate over time. We were also reminded of earlier ideas of ours (see page 30 of the booklet that accompanies our watches) by the patinated Santoni leather straps offered by IWC with its new Portofino line.

So, what’s next for the tinta concept? We’re going to assemble and then photograph it. You’ll see the first photos on this blog, followed by the website. We’re already taking orders for the due ore tinta and mese tinta. The first editions (what you could call the final prototypes) are available in all kinds of colors by emailing me at [email protected] To misquote the great HF: You can have any color you want so long as it’s ochs und junior…