With BASELWORLD set to begin tomorrow morning, Bloomberg has named the ochs und junior annual calendar one of the “Six Watches to Get you the Right Kind of Attention”.

“Its ultralight titanium case and Rhodium plated hands and dial whisper intelligence instead of shouting it.” (full article)

The article was also published in Bloomberg Pursuits magazine, which was sent to 350’000 subscribers around the world.

We are especially honored by Bloomberg’s recognition, as during BASELWORLD, we will be hosting visitors at our workshop here in Lucerne, just like we normally do.

Several photos of the annual calendar featured in Bloomberg are available in this thought post: Rhodium plated.

Photo credit: The above photo was taken by New York photographer Adrian Gaut. Even for a pro like him, sometimes a crown can forget to be screwed in. We find that detail charming…